SEO is a term for the things that search engines do to make sure that websites are found when users search for a certain keyword or phrase. SEO isn’t just about getting a high spot on the first page; it also helps bring in leads and make sales. So, here are the some steps you need to take to learn about SEO.
Learn what the Google algorithm is and how it works
Google has one of the most complicated algorithms, but you don’t have to be a programmer to figure it out. You can learn about Google’s algorithm by reading books and articles online.
Understand the concept of keywords
Words that appear in the text of web pages are called keywords. When someone searches for these terms on Google, Yahoo!, Bing, etc., an organic list of results is shown. The most clicks go to the sites at the top of the search engine rankings, so it’s important to rank high for the keywords you want to target.
For example, let’s say that you sell sports equipment online. You could pay attention to the word “sports equipment.” But you might also be interested in the phrase “sporting goods,” which includes the word “equipment” but not the word “sports.” You can find out what people are looking for with a number of tools.
Start optimizing your content
Your website’s content is its most important part, so it’s very important to optimize it according to Google’s algorithm. To optimize the content, you can use different tools to find out what words users type into search engines to find a certain product or service. You can also use the tools to check the website’s backlinks to get an idea of how it ranks.
Optimize your website
It is also important to make sure that the website is optimized for Google’s algorithm. The algorithm says that the website that is optimized will get more traffic than the website that isn’t optimized. You can use the different tools to figure out what parts of the website need to be added or taken away.
Learn how to measure SEO performance
In this step, you’ll learn how to use tools to figure out how well your SEO efforts are working.
1. Make a list of keywords
You need to make sure you know what keywords you want to rank for. This is the most important thing you can do to improve your site’s ranking. You should also try to use the main keyword phrases in each page’s title and description.
2. Find a tool to monitor rankings
There are many tools you can use to keep track of how your work is going. Checking out the Google Webmaster Tools is a good idea. You can get to these by signing in to the Google account you used to set up your site.
3. Analyze the data
Once you have all the information, you need to figure out what it all means. The first thing you need to do is figure out which pages you did well on. You might find, for example, that one of your products sells better than the others. In this case, you might decide to promote this product more.
Put SEO to work
Here are a few easy tips that will help you make SEO work for you.
1. Have a title tag that stands out.
2. You can use any word or phrase you want for your title tag, but it needs to be interesting and catchy.
3. Add relevant keywords
4. Only use the most important keywords for your business.
5. Make the website easy to use.
6. Your content must be user friendly and should be easy to read.
How FirstCom Academy is the perfect choice to learn seo
FirstCom Academy is an Approved Training Organisation specializing in WSQ courses. They focus on upskilling and training SME owners and marketing professionals with in-demand digital skills taught by current industry practitioners and relevant case studies based on the local SME landscape. With many years of experience, they have made an in-depth and thorough SEO course that will teach you how to do search engine optimization well .
What You’ll Learn
In this SEO course, you’ll learn all about the different steps in SEO and what to do if your website isn’t performing as expected. You’ll also get advice on how to improve your website’s ranking, get more traffic from search engines, and get more leads and customers.
Here’s what you need to do to learn the basics of SEO. You can also use different SEO tools to check how well your website is doing and make it work better.