Video is your friend if you’re trying to increase the number of leads for your product or service. Video grabs attention more effectively than text, which increases conversions and sales. Online shoppers are more likely to watch a video than read an article.
If you’re unsure about using video in sales, it’s time to start. Once you have a plan in place, learn how best to market on social media platforms like Facebook and Instagram so that others can see what you’re doing right to replicate the success of their businesses!
Video grabs attention more effectively than text, which increases conversions and sales.
Video is more likely to be shared on social media, watched through to the end, watched more than once, and viewed on mobile devices. While you might think that text is a more effective way to convey your message, these stats show that video has a much higher success rate of getting people’s attention.
And if you want to increase conversions with your customers even further? Try using video marketing!
Online shoppers are more likely to watch a video than read an article.
In today’s world, people’s attention spans are shorter than ever. And marketers know it. They’re using video to grab viewers’ attention and keep them coming back for more. Video is more engaging than text and will attract more customers, which means your business can thrive with compelling marketing videos from the start to the finish of your sales funnel.
Video is making its way into social media, too.
Video is making its way into social media, too. Facebook recently announced that they would be placing a greater emphasis on video content in the News Feed. So if you’re not already creating and sharing videos regularly on your page, it’s time to start doing so!
Video is the future of marketing.
It’s an indisputable fact that video is the most effective form of communication.
You can’t deny it: video is the future of marketing and sales, and there are many reasons why you should use this medium to reach your audience.
First, videos are more likely to be shared than any other form of content (including text). If a customer likes your product or service enough, they’ll tell one friend about it and maybe even share their experience on social media channels like Facebook or Twitter. Hence, using video in sales is preferred by over 86% of marketers in the digital world.
Second, people remember things better when they see them rather than reading them—this goes double for visual stimuli such as images or video clips that provide context clues that go along with written instructions.
Thirdly, videos are easier for humans – both young children and adults alike – because we’ve evolved over millions of years into beings who rely heavily upon sight when trying to make sense of life experiences around us.
If you’re still not convinced that video is the way forward for your business, then take a look at these statistics:
- 95% of people are likely to watch an explainer video at least once every week
- 85% of all Internet traffic will be mobile by 2020
Conclusion
A video is a powerful tool for sales and marketing; it isn’t going anywhere. As more businesses realise the potential of video-based sales marketing and integrate this technology into their strategies, we expect even more growth in this area.
Now that you know what video can do for your business, it’s time to start! Start with a few small projects before moving on to bigger ones so you’ll be able to measure results along the way.
