Have you heard about sticker marketing and are wondering how those sticky pieces of plastic or paper can help you to increase your revenue? How could a sticker possibly help you reach new customers? Or even to create brand awareness?
We are here to tell you exactly how you can use stickers to achieve all of that – at a minimal cost! In this blog post, you will learn all about the power of stickers, branding and coherent messaging to help you make the most out of your existing marketing strategies.
Are you ready to dive into the world of custom stickers? Then let’s get straight to it.
1. Brand your product packaging
Custom product packaging can be very expensive and often seems unattainable, especially when you are working with small profit margins. Yet, product packaging influences purchasing decisions. A 2018 study by
the Paper and Packaging Board proves that 7 out of 10 consumers consider product packaging when they make a purchase. So make sure your brand is up there.
Custom stickers are a great way to brand your existing packaging. All you have to do is send your design to
your sticker printing company of choice and get sticking. You can apply your logo stickers directly to your product or even your shipping boxes. This means that you can order all other packaging materials in bulk, saving you additional costs.
Using branded stickers, you can transform every step of your customer’s unboxing experience into a memorable interaction with your brand.
2. Include them with every purchase
Adding free stickers with every order or purchase is a true power move. Stickers have a special allure and are rarely perceived as a means of advertising. Quite the opposite in fact, we tend to see them as a gift.
Promotional gifts are well-established in marketing, but they are often brushed aside as useless trinkets and fail to ignite the positive emotions usually linked to gift-giving. With custom stickers, you can access this true power of gift giving, which is rooted in a psychological process called the rule of reciprocity.
It means that when we receive a gift, we feel the desire to reciprocate, namely to now return the favor. This can take many different shapes like a repeat purchase or a well-meaning recommendation to a friend or colleague.
3. Host giveaways and collaborations
Stickers are intrinsically shareable. But that is not only true for playgrounds and schoolyards. Used for marketing, you can use their shareability to reach new customers and create brand awareness.
Send stickers to the top influencers in your niche and ask them to share them with their followers. Maybe you can even offer them a custom discount code? Host your own sticker-themed giveaways and watch the winners announce their prizes online. Or next time, you are going to a business event, grab some stickers and hand them out for free, tapping into the power of reciprocity.
Custom vinyl stickers are the ideal product for such giveaways. They make weather and waterproof stickers that resist scratches and can be applied to thousands of surfaces, inside and outside. This gives your customers ultimate flexibility to use your stickers in any way they want.
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What do you think about stickers after having read our tips on boosting your sales using them? Are you convinced? Do you want to give them a try? Or do you maybe have additional tips you would like to share? We would love to hear from you, so please leave any feedback in the comments below.
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