We live in a highly visual world. Most of what we do is supplemented by graphics and images to help convey meaning. An earlier book by the author – Digital Graphic Design – was conceived as a DIY guide to the rich array of resources now available to the digital designer and to the use of these resources to create a wide range of graphic effects.
Over 300 black and white graphics created with the use of leading edge drawing, painting, photoediting and three-dimensional applications were demonstrated and explained in a monochrome environment. Digital Colour in Graphic Design is a DIY guide to the creation of an even wider range of dramatic graphic effects and introduces the additional dimension of colour.
From the earliest origins of graphic design, the importance of colour in the effective communication of a message or an idea – to add emphasis or to clarify complexity – was intuitively recognised. More recently, research has shown that, as well as simply attracting more attention, the correct use of colour leads to higher viewer retention of the graphic message.
The objective of Digital Colour in Graphic Design is to use a suite of complementary applications, both vector and bitmap, to demonstrate the evolving potential of digital design. Part 1 deals with the basic principles underlying the use of colour on the desktop, including colour models and the ways in which devices like scanners, monitors and printers handle colour.
System calibration methods are covered, leading desktop drawing, painting and 3D applications. The steps to be taken to ensure that an image created on the screen can be successfully converted to printed copy are also explained.
Part 2 then expands on the techniques covered in Digital Graphic Design, showing how the use of colour greatly extends the range of opportunities for the graphic designer