What is it that you often do while composing an email? Have you given any consideration to your audience? Does it appeal to your readers? How about we convey the message by email? Have you taken into account the total number of subscribers, both active and inactive? Is your email list clean enough to send out? You put in a lot of effort to write an engaging email that will get the recipient’s attention.
These concerns are understandable given that you want to reach your end aim of establishing a trustworthy relationship with your subscribers. And ultimately persuade them to purchase what you’re selling.
In the realm of digital advertising, email marketing is the most effective method currently available. Marketing charts have shown this to be true. They did a study back in September 2014 that concluded email marketing was the most successful strategy, particularly in Singapore. Data shows that Singapore has the highest internet penetration rate in Southeast Asia, which suggests that individuals from that nation are the most likely to read your emails. This is why you can’t have an effective email marketing strategy without investing time into creating your emails.
Let’s imagine you’re about to begin an email marketing campaign. You have your mailing list prepared and the marketing automation software functioning, but the email is still cooking. You frantically penned an email to get it out in time for the campaign’s debut. Just checking would have been too much trouble for you. The end outcome was a total letdown. Your correspondence went unread, and the marketing drive failed miserably. Your email contains the precise words you wish to say to your readers, and if you don’t do it well, all your time spent crafting the email will be for nothing. How do you know whether the email you’ve written is complete and ready to be sent? Before you hit send on your email, go through this quick checklist, starting with email hygiene.
Intriguing Topic Sentence
The subject line is the first impression that your recipient will get of your email. That comes first. There will be evidence for your subscriber and email you may predict open rates in advance. According to a poll, 34% of people rely on an email’s subject line to determine whether or not they will read the message. Subpar subject lines almost guarantee that clients will never open your email.
No inactive links
Your email is shaped to achieve the objectives you set. And the means to this end are tapping and clicking on links. Let’s pretend you’re trying to get people to register for a webinar. You decide to organize an email campaign based on that objective. Keeping this in mind, you positioned the webinar link in the body of your email, right in the middle.
But what if the email you sent doesn’t function, and neither does the link you included in it? Is it possible for you to succeed? Surely not, right? Therefore, you must double-check any links included inside an email. Check that there are no cracks or other damage. You need to be able to track the number of clicks you get.
No broken pictures
Examining the attachments in your email is essential since specific email clients may automatically block pictures. If you want to send a photo to a subscriber, be sure their email software supports it. If not, you’ll need to lead the reader logically through the content, pictures, or no pictures.
Alt Text On
If you want your email recipients to understand why you’ve included a picture, you’ll need to include ALT Text, commonly known as Alternative Text. In this manner, the reader will still understand the picture even if they can’t see it.
Check your templates twice.
It would be best if you acknowledged the truth. If you’ve ever sent out mass emails, you’ve probably used Email Templates. It’s important to double-check any emails that utilize a template. Do not do anything that will cause you to seem bad in front of your subscriber.
Make sure that nowhere in your email does it say “Insert Text Here” or “lorem ipsum.” This obstacle is a significant blunder that might cause you to lose the confidence of your subscribers.
