According to recent reports, it has been seen that the total size of the industry that deals with trade show planning is predicted to reach $19.4 billion this year. Within the United States of America, the total number of business organizations in the trade show and conference planning industry is greater than 7000. If you’re someone who is thinking of setting up a trade show booth, the first thing that comes to your mind is how to engage traffic.
Trade show displays are the best way of getting involved with your potential customers and your existing ones. Here are a few tips to improve your trade show booth ROI.
Start creating the hype way ahead of time
One of the best ways of enhancing the ROI of your trade show booth is by building the hype way ahead of time. Create a multi-channel campaign where you utilize several marketing channels to spread the word about your product. You have to inform the customers and prospects where the trade show will be held and what they might expect. Try to build suspense by putting together an email campaign that mentions the surprise that visitors may expect at your booth.
Concentrate on the proper design of the booth
Yet another way of sprucing up the trade show game is by focusing on the design of the trade show booth. If your trade show booth has a perfect design, people will naturally be drawn to it. Keep the message simple and short. The trade show will be filled with companies that attempt to give out their messages.
Instill some swag into your booth
How about offering some great swag to your trade show booth in order to attract a larger audience? You can distribute classic totes to the people you meet as this is one of the most common options chosen by companies. Whenever people visit trade shows, they keep getting a large number of things and this is what keeps them interested in attending trade shows.
Last, but not least, as long as improving the experience of trade shows is concerned, you have to try hard to create an experience for the visitors. People will not stop by your booth for nothing, they will only stop when you have some interesting and fun activity for them. Leverage technology for creating an immersive experience.