Most industry experts write lead generation blogs thinking their readers are filthy rich with a super expensive budget. However, that may not always be the case.
For instance, it could be someone who has just established their plumbing business. And startups barely have funds to keep themselves afloat, let alone invest in costly marketing campaigns.
The good news is, you don’t have to spend a fortune to generate plumbing leads; there are many strategies you can benefit from even if you’re still finding your feet.
Would you like to learn what they are?
Consider your wish granted.
In this blog, we’ll talk about affordable yet effective strategies to help you generate plumbing leads for plumbers.
Let’s hit the road!
1. Get ‘Em Talking
Word of mouth is perhaps the easiest and quickest way to attract prospects. To understand how, you have to think like a customer.
Suppose your bathroom pipes leak all of a sudden. Not knowing what to do, you call a local plumbing company. They pick up the phone on the second ring and warmly greet you.
You tell the operator about your problem, and within a few minutes, their team arrives, repairs your pipes, and leaves without making a mess.
Delighted, you call your friend and tell them all about the plumbing company that saved you from so much trouble.
That’s how effective and fast word-of-mouth marketing is.
You just have to focus on perfecting your services, and your work will do all the talking.
2. Round ‘Em Up
Sure, online marketing is all the rage these days, but don’t throw face-to-face communication out the window. It’s still very impactful, provided you play your cards right.
We’re talking about business networking – establishing healthy relationships with customers.
If you’re not sure how to do that, join the local Chamber of Commerce or a similar platform to learn about the upcoming events and trade shows.
Or, visit www.meetup.com to encourage people to join your group meeting.
This way, you’d be able to have a direct conversation with a large number of prospects and tell them about your plumbing business. And there’s a good chance that some might turn into lifelong customers.
3. Give ‘Em Gifts
Hosting giveaways can either attract high-quality or absolutely useless leads; there’s no middle ground. And it largely depends on whether the strategy was well-thought or half-baked.
If you give your target audience exactly what they want and promote the contest on your social media platforms, you’re on the right track.
As for the giveaway itself, use tools like Rafflecopter and Viral Loops to run the sweepstakes.
And if they’re too fancy for you, simply run a Facebook contest – ask your followers to answer a certain question and note their names.
Once a handful of people have answered, pick and announce a random winner.
4. Outsource ‘Em
Hiring plumbing lead services isn’t exactly on top of people’s minds because they think it’s futile and time-consuming. But that’s only true if you don’t do your homework before enlisting help from a third party.
There are many companies that work diligently and produce real results – just like Newell Starks Enterprises (no, they don’t have anything to do with the Stark family from Game of Thrones or the Marvel Cinematic Universe.
They can assist with a lot of things, including:
- Finding the right strategy
- Measuring the campaigns’ performance
- Optimizing them when required
- Saving money in the long run
- Managing multiple channels
5. Write For ‘Em
When you’re writing a research-backed blog for leads, conversion wouldn’t be a matter of if but when. That’s because they’ll realize what you’re offering is valuable and worth their time.
If that weren’t the case, websites with blogs wouldn’t get up to 97% more inbound links than those without one.
The key to achieving such pleasant results is good content. It doesn’t only have the potential to go viral but bring you free traffic.
Another thing you should remember is to place effective CTAs throughout the blog. It’s one of the oldest tricks in the book but works like a charm every time.
6. Seed ‘Em
No, not those seeds.
In terms of the internet, it means posting about your plumbing business across different websites for free – yup, that’s very much possible.
Not sure which websites we’re talking about?
- Google My Business
- Product Hunt
- Facebook Groups
Since these platforms have comment sections, you can even post your website’s link there. It’s a shot in the dark, we agree.
But you’ve got nothing to lose, so you might as well try it.
That’s All from Our Side, Compadres!
Running a plumbing business can be thrilling and nerve-wracking at the same time. However, once qualified leads start pouring in, you see a glimmer of hope.
By implementing the tactics suggested in this blog, you’ll be one step closer to achieving that outcome.
All the best!