Video marketing involves creating and distributing short videos that can be accessed via online streaming sites such as YouTube, Facebook, Twitter, Vimeo, and more. Marketing videos are typically used along with websites as part of an integrated marketing communication plan. Here is why your brand needs a video marketing strategy.
1. Video can boost conversions and sales
Video is one of the most powerful tools marketers use today. But how do you know whether adding videos to your site will actually help boost conversion rates and sales? And should you invest in video production for marketing purposes?
Well, according to research conducted by Treepodia, there are many ways that videos can improve your marketing strategy. For example, when used correctly, videos can increase conversion rates by up to 80% and increase brand awareness and trustworthiness. In addition, studies show that 74% of those who watch an explainer video subsequently buy products or services. In fact, when compared to static text, videos are proven to be three times more effective at persuading people to take action.
2. Video is associated with great ROI
83% of companies say that video provides a great return on investment. In fact, according to a study conducted by Brightcove, 82% of respondents believe that video marketing is one of the best ways to increase sales. Moreover, 86% of marketers think that video marketing is one way to improve brand awareness. This doesn’t come as a surprise. After all, people spend over three hours watching videos every day.
3. Video appeals more to mobile users
Video marketing is one of the most powerful ways to communicate effectively with consumers. In fact, according to HubSpot research, 96% of people trust video explanations over written text. So what does that mean for marketers? If you’re having trouble explaining something—whether it’s a complex feature, a complicated process, or even a technical problem—video QR code can help.
Google says that mobile video consumption rises significantly every year. While that sounds great, there’s one caveat: most of those mobile video views come from just three platforms—YouTube, Facebook, and Instagram. So, unless you are already posting videos on those sites, you might want to start thinking about how you can expand your reach.
4. Video marketing can explain complex concepts easily
Video marketing is one of the most powerful ways to communicate effectively with consumers. In fact, according to HubSpot research, 96% of people trust video explanations over written text. So what does that mean for marketers? If you’re having trouble explaining something—whether it’s a complex feature, a complicated process, or even a technical problem—video can help.
The main goal of advertising is to capture customers’ attention and keep them engaged. This engagement comprises of two things;
- Continue persuading customers until they make a decision which might be a conversion or a purchase.
- Sell your customers a service or a product immediately.
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5. Video engages even lazy buyers
According to Forrester Research, nearly half of consumers are now watching videos online. This number includes people who watch YouTube, Vimeo, Facebook Live, Instagram Stories, Snapchat, Periscope, Twitter, and even live broadcasts like those done by news organizations.
In fact, video viewing is growing faster than reading text on mobile devices. And while some marketers still think that video requires expensive production and distribution teams, the truth is that there are plenty of ways to make high-quality video content without breaking the bank. If you want to learn how to do it, we’ve got seven tips for creating engaging video content.